Harris Rebrand . PurposeBuilt Brands . 2025-2026
creative direction, packaging, in-store, OOH ads
Project team: Dani Gardiner (designer), Sarah Price (copywriter)

One of my largest initiatives at PurposeBuilt Brands is the redesign and rebranding of PF Harris, now just Harris. The initial packaging concept work was done by the team at SmashBrands. My role was to take that work and bring it in-house, making necessary strategic updates and looking at the work across the entire product portfolio.

With the help of my design team and our copywriter, we designed packaging for new product offerings and made important adjustments to the initial agency work. We also carried that work across our other channels including in-store displays and OOH digital billboards.

Another key part of the Harris rebrand was exploring new options for the Odor Elimination product line. Our task was to make the fragrance notes more prominent while not losing our newly established brand standards and keeping to the EPA and regulatory standards required for many of these products.

My team and I developed a range of concept designs, looking at ways to further push the brand forward. Once the design was finalized we expanded that look in feel across the entire product range.