Hudson Grace Launch . Crate and Barrel . 2019
creative lead, signage & retail design, digital design, photo art direction

In the fall of 2019, Crate and Barrel purchased a small boutique chain of home goods stores, Hudson Grace. To introduce this new offering to Crate customers, we launched five “shop-in-shops” inside our Crate and Barrel stores.

As creative lead for Hudson Grace at Crate and Barrel, I was responsible for many aspects of the launch. I partnered with our visual merchandising team to develop all the signage needed for the shop-in-shops.